WFLD in Chicago did a Facebook Live which just showed a picture of a can of Pepsi and a can of Coke and asked which do you like better?
The FB Live broadcast when for nearly 3 hours.....3 hours of a picture. This is the Fox O&O in the number 3 market!
One Chicago viewer that tuned in might have said it best in his reply to Fox 32's webcast:
James reply got 356 likes alone. Which may have been more than what Coke got.
Sadly, this FB Live of just a picture of two soda cans got more views than their newscasts. Almost 300 thousand views of a picture, which is way more that watch their news.
Can you say, embarrassing?