It appears WCMH in Columbus isn't going to wait for the November book to try and bribe viewers. They're ready to start doing it now.
The station is bribing viewers to watch their news and promising to make their next mortgage or rent payment if they do.
I really miss the days of just trying to put on a good newscast to get viewers to watch.
By the way, do Anchors go home feeling just a bit more icky after being involved in these kind of promotions? I know I would.